Archive for February, 2012

Corporate Branding

Corporate branding and identity are one of the most important investments a company can make. A brand is a visual, emotional, and cultural image surrounding a company.

Branding is the process of creating, broadcasting and circulating your brand name. Branding can be applied to your entire corporate identity as well as to individual products and services. This includes everything from corporate logos to business cards and stationary to packaging to advertisements and to positioning. A company’s brand awareness in the public is often used in evaluating a company.

A key element of your business stratergy must include brand promotion. At Birmingham, E-foreknowledge designers and developers can create and promote your brand. We will help you answer the following questions:

  • How do you choose and develop a corporate brand identity?
  • What’s most important, company branding or product brands?
  • How do you build a brand with a fixed budget?
  • How do you promote you brand name?

Brand identity is carried throughout promotional online and print media and advertising including:

E-foreknowledge clients are large and small in Birmingham and Nationally have trusted us in designing marketing and promotional online and print materials because of our past experience and success. There are lots of companies that offer Corporate Branding in and around Birmingham but the speciality of E-foreknowledge is, we offer a Tailor-made corporate branding solution.

Source : http://www.e-foreknowledge.co.uk/Branding.html


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Apparel Management Software

Gaining control and optimising  warehouse space is critical in today’s fast moving, cost aware business environment, and the Echo SCM Apparel Management software provides exactly that.

Apparel Software, Garment Software, Textile Software and Clothing Software solution are the one that delivers a best practice approach to supporting our customer’s core business processes. At E-foreknowledge Apparel and Garment Software Solutions developing continously with advance technology and evolving business requirements in multi faces sectors.

Our philosophy is to achieve the correct balance between change and consistency and to continually evolve and improve our solutions, ultimately keeping our users ahead of their rivals in:

  • Online services
  • Distribution
  • Wholesale
  • Processing
  • Manufacturing
  • Finance

Active customer development is key to the partnerships which e-foreknowledge forges with its clients and encourages feedback via informal site visits. These commitments, alongside a strategy of product research and development, ensure e-foreknowledge remains at the forefront of solutions provision and that customers benefit year on year through their investment in echoSCM software.

Installed in a number of businesses, echoSCM is the premier software package for the Distribution/Wholesale/Manufacturing in the Textile, Garment and Shoe Industry.

Benefits include:- Efficient response to customers needs by holding of correct and moving stock. Optimisation of Stock Levels, Reduced cost per transaction, Increased Cash flow & Profitability, Flexible and Proven Solution

echo SCM modules include

  • Sales Order Processing
  • Purchase Order Processing
  • Finished Stock
  • Stock Control
  • Wardrobe Management (man packing)
  • Accounts
  • Warehouse Management
  • E-commerce

echo SCM for

  • Apparel Software
  • Apparel Management Software
  • Textile Software
  • Garment Software
  • Wardrobe Management Software
  • Clothing Software
  • ERP Software

echo Blue

A revolutionary new product for Bluetooth marketing, and proximity marketing, that will allow you to reach your audience more effectively.  For more information visit echo-blue.com for a more comprehensive information.

Source : http://www.e-foreknowledge.co.uk/Software_Services.html

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Print Media Campaigns for Business Promotion

There are few important things to remember when you try to implement a print media campaign for your business. In order to ensure maximum quality results to be achieved, your final branding and marketing collaterals should speak about your excellence. You need to hire a professional design firm to execute your print campaign. However, you should make sure that they are aware of your long-term business objectives, your customer’s profiles and the niche you are catering to.

Whether your business is small or large, you must have advertising, branding and marketing materials. Some small businesses don’t have their printed brochure and rely solely on digital way of advertising and brand building. But when you want to lure new prospects, you need to carry printed materials to showcase your uniqueness and superiority. Through printed materials, you can pinpoint your unique attributes, which opportunity is missing in digital way of advertising.

From your logo, letterhead to catalogues and brochures all form an integral part of your print media campaign. Make sure all these are in consistence with each other and convey the same business objectives. All of them should essentially contain your correct and updated contact details. An advertising brochure is a great sales tool for all types of businesses and forms the most important tool of your print media campaign.

Don’t wait to develop your branding and marketing collaterals until it’s too late and your competitors win the ground. So, start early and keep in mind the following things while devising your print media campaign:

1. Know Your Audience:

Important thing to decide before conceptualising your campaign. Accordingly, the colors, design and content of your brochure and other materials will be decided. The designing team working on your print media campaign needs to learn about your customer’s profile, their tastes and preferences.

2. Products or Services Profile:

Your campaign intends to get you the sales benefit and thus your brochure should focus more on your products and services. Any potential customers want to ensure first whether the products or services offered by you are relevant to them. Once they find your products or services worth giving a try then only they go to the other section of the brochure. So, work out to beautify this section as much as you can.

3. Strong and Convincing Selling Message:

Remain away from filling your brochure with passive content. Your message should be convincing enough to trigger an action from your audience. The message printed on your brochure should reinforce your commitment to serve your customers in the most professional manner. Including messages of your loyal customers is a good idea to create a positive opinion about the products and services offered by you.

Keep in mind, a print campaign is somehow expensive than digital media campaigns. Moreover, you enjoy flexibility of changing your content in digital media with more ease. But in-print when something is created, you can’t modify it. And also keeping in mind the issues surrounding global warming, you should think twice before disposing off your printed materials and trying to create new ones.

Print Services:

We deliver lithographic printing and digital printing daily to customers all over the UK.

  • Corporate logos
  • Business cards
  • Business Stationary
  • Signage
  • Brochures

Source : http://www.e-foreknowledge.co.uk/Print_Services.html

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