Archive for March, 2012

SEO (Search Engine Optimization)

Search Engine Optimisation (SEO) and Online Marketing are critical components when consulting with a professional web design company.  Google.com, Yahoo.com and Bing.com use formulas called algorithms to determine how high to rank your website. It takes years of experience and constant trial and error to figure out how these formulas work.

Imagine being on page 1 or on page 10. The difference is clear. Everyone looks at page 1. No one looks at page 10.

The benefits of e-marketing and SEO (Search Engine Optimisation).

E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Specific benefits of our e-marketing programme include:

  • Global reach – a website can reach anyone in the world who has Internet access by means of SEO and Internet marketing. This allows you to find new markets and compete globally for only a small investment.
  • Lower cost – a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results– m
    Search Engine Optimization


    arketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers’ responses to your advertising.

  • 24-hour marketing – with a website your customers can find out about your products even if your office is closed.
  • Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
  • One-to-one marketing – e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
  • More interesting campaigns – e-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz – whatever you think will interest them.
  • Better conversion rate – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.

Source :  http://www.e-foreknowledge.co.uk/SEO.html


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