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Archive for August, 2014


Google’s New Update ‘Pigeon’ Effects On Local Businesses

Here at the E-foreknowledge Web design agency we pride ourselves in our wide range of web services for customers. While we at E-foreknowledge specialise in e-commerce websites and web design we are also a well-developed and well-known SEO agency in Birmingham!

As one of the leading SEO specialists in Birmingham we have to keep up to date when it comes to new updates in software. We have decided to enlighten our readers on the subject of Google’s new algorithm

Google-Pigeon-Update-Eforeknowledge

What is Google’s new update about?

Google has recently released a new unnamed algorithm (which was quite cleverly given the name pigeon) that is said to provide a more accurate and relevant search / searches that are linked to a more traditional web search ranking when it comes to local results. The said changes will be visible within Google Web and Map search results.

Google has stated that this algorithm update has been closely integrated with the web search capabilities, which includes its search features such as synonyms, spelling correction, Knowledge Graphs etc. along with the use of the hundreds of ranking signals used in the web search.

Simply put, this means that the update should give us more relevant and local results to a web search, providing searchers a more useful and efficient experience while they search through the wide ocean of information that is the World Wide Web. At e-foreknowledge we recognise this and it can be seen as potential big news if your ecommerce site has a store locator feature or holds a physical presence in the real world.

How does it affect your business and what does the future hold?

Well as the algorithm has just recently been released it is hard to say exactly how each and every business will be affected. While some businesses have seen large changes when it comes to their search results (some are positive, some are negative), others see little to no change for now as the ecommerce sites aren’t associated with any physical stores. However, who is to say that this update hasn’t put things into motion regarding local search results? Rest assured that e-foreknowledge is keeping a close eye on this and we will react in real time to keep your business performing at a high level, we are measure by our results and most importantly our reaction to the ever evolving environment.

Source : http://www.e-foreknowledge.co.uk/SEO.html

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