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Archive for December, 2014


e4k are experienced, enthusiastic website designers and developers who listen to their clients and produce solutions that fit the clients aims and objectives. We deliver well planned web marketing strategies to increase quality traffic to websites and reach the potential customers our clients require.

We can produce both CMS and eCommerce site depending on the clients needs. The latest websites we produce are responsive to design making them accessible on both phones and tablets. We work on open-source platforms that allow plugins for future development so that websites can evolve with the company and the needs of it’s customers.

Call us for a consultation in the New Year if you are ready for a new website or wish to take your web marketing to the next level.
0121 66 66534 gerard@e4k.co.uk

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Role of Quality Content in Bing Ranking

As google, millions of people use Bing to find the information. Initially, when a user types a search query, search engines gives a list of sites relevant to the search query but its not sure the users get the right information what he/she need?. Most of the content matching this query is low quality and hence these queries like this helps Bing to find authoritative, useful, well written and well presented content.

According to Bing, Three Pillars of Quality Content are,

Authority – Can we trust this content?

When the user searches a query in search engine, its not 100% sure he gets the right information. Hence Bing introduces certain factors that are used to determine the authority of a page. And this includes social networks, cited sources, name recognition and author’s identity.

Utility – Is this content useful and sufficiently detailed?

When considering the utility of the page, it’s not sure the content in the web page is useful and sufficient. Another important criterion in evaluating utility is gauging the effort and level of expertise required to generate the content. Websites serving unique content are preferred to those recycling existing data or widely available materials

Presentation – Is the content well-presented and easy to find?

A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find. In contrast, poorly presented websites require the user to wade through introductory or unrelated material to access meaningful content.

Source : http://blogs.bing.com/search-quality-insights/2014/12/08/the-role-of-content-quality-in-bing-ranking/

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