Archive for the ‘Email Marketing’ Category

SEO Merging with Social Media Marketing

E-foreknowledge found the modern approach in SEO (Search Engine Optimization) with Social Media Marketing. Digital Marketing is getting reliant on social human interaction to introduce products to the customers. But the ultimate goal of Internet marketer is to increase the brand visibility with the most effective social media marketing online-marketing-map-terms-24847238campaigns, which would make the relevant t the customers. The modern SEO approach is to target consumers in a group to take notice of a brand which leads to social digital marketing success. The important part of SEO wit Social media marketing are,

1. Targeting Search Engine Results Pages:

SEO plays a vital role in Social Media Marketing Campaigns with SERP. There is a correlation between the appearance of a brand on search engine result page and ability of a search engine user to recall such brand. Hence the brands appearing high on search engines will be automatically noticeable by the consumers or the users. This would lead brands with Higher SERP to have high reputation and click rate. By doing this,

  • We can control consumers knowledge and perception about the brand.
  • Websites would get high organic traffic
  • Brands with high SERP would increase 10% lift on consumers brand awareness

2. Promoting your brand using different media channel:

One of the modern SEO marketing is to promote your brand in different media channel. Concentrating in Video and image marketing with content marketing campaigns will enhance the reach of search engine optimization system.

  • Understanding targeted consumers behavior and finding out the best media channel which works
  • Optimizing images, videos and presentations will enhance the behavior of brands in media channels
  • Taking SEO marketing to viral level
  • Relevancy, Fresh contents will always help us in SEO and maintain the audience engagement.

3. Leveraging on Google Plus for SEO branding:

Google Plus profile provides significant exposure to the business profiles to the social media community, With the help of Google Plus, we can

  • Improve number of followers by targeting particular group of consumers
  • Growing your link traffic in professional manner
  • Improve your professional authorship across the web

4. Integrating search marketing in promoting brand awareness:

Online marketing services are getting more particular in the integration of search SEO marketing in promoting brand awareness. The targeted consumers now have a better way of searching products or services which is easier using the social media channels like Facebook, Twitter, LinkedIn, Pinterest and YouTube.

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Email Marketing

Email Marketing is a part of Internet marketing, where the targeted audience can be found, and increase the company revenue by sales. There are certain things to be considered while performing email marketing such as,

1. Identify your target audience:

It makes no sense if your missile lands in a no men’s zone. You should know whom you are sending your emails. Are they users of your product niche? For example, if you are selling diapers, your target audience is the young parents who have kids. If you are sending emails to the college going students promoting your diapers, your email marketing is a complete failure. Don’t go on building your email database but select the emails that are of your potential customers.

2.Website link:

People often think email marketing is an easy cake. But there are several intricate and minute things that determine the success of an email campaign. Your website link is the important thing that will bring traffic of the potential customers to your website. Don’t forget to map the email with your website link.

3. Content and Design:

These are the two basic pillars to make your email appealing enough to be viewed by the recipients. Visually attractive design and convincing content make your email marketing campaign successful. Make sure there are not too much content stuffed in the mailer to make it boring and perplex the readers.

4 No attachments please:

Unless you are not promoting and selling some very technical product, try not to include any attachment. Most recipients hate to download an attachment unless they are pretty sure that it’s beneficial for them. Try to include all relevant information in the body of the mailer only.

5. Correct name of the recipients:

Many recipients treat mailers as intruding to their privacy. If you include your recipient’s name correctly, he or she might think of coming it from a known source. And instead of going to the trash, your mailer will be viewed by the recipient.

6. Choosing right subject line:

Choosing a right subject of your mailers is an important aspect of your email marketing campaign. Right subject deceives the spam filter of the email service providers and help your mailers to make their way to the inbox. Moreover, subject lines also determine whether the recipient would like to view the mailer or not.

Source : http://www.e-foreknowledge.co.uk/Email-Marketing.html

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Email Marketing

Today, almost everyone is connected to internet and checks their inboxes regularly, almost everyday. So, email is a great idea to convey your message to a large number of people with ease. It’s a cost-effective medium too and you can reach to a global audience at a lightening speed. Benefits of email marketing are innumerable but the more important thing is to use email marketing techniques in the right manner.

How to Improve Email Marketing?

Make and Send Great Looking Emails

Import your creative with a single click and use our integrated testing tools to make sure they look great in all email programs.

Built with designers in mind, you can create your email designs using your favorite tools and then import them into your account with the click of a mouse. We’ll automatically move all your CSS inline for the best results in email clients like Gmail and Outlook.

We don’t impose any design restrictions, and you won’t find any ugly ‘powered by’ logos or branding either.

Source : http://www.e-foreknowledge.co.uk/Email-Marketing/Make-and-Send-Great-Looking-Emails.html

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