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Archive for the ‘SEO Content’ Category


Adapt or Die : Why you changing your approach to SEO will be a necessity for the future.

First point of business is that even the best SEO practices will change regardless of our opinion. Getting into a set routine with your current strategy is an easy thing to do, but in this kind of industry set routines can mean ruin. New SEO techniques will have to be implemented in constant intervals to match the SEO approach of 2015 and the evolution of Google and other search engines in order to produce long-term success.

The good news is that understanding new SEO techniques isn’t exactly as hard as it sounds. So the sooner you get used to the SEO approach of 2015 the easier it will be to implement new strategies when needed.

Understanding the changes of SEO in 2015:

The first stage of evolving your strategy to match the advancements of search engines is by looking at how they change in the first place. By dissecting SEO into tasks and methods and then comparing the past requirements to requirements needed now, you can get a general look into what the SEO approach of 2015 is going to be.

Neil Patel from Quicksprout has created an info graphic on what SEO used to be compared to what it is now, click here to see (http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/)

SEO-Approach

The mind-set of SEO:

The mind-set of SEO in 2015 is quite different than the SEO content approach of the past. While we focus more on a brands reputation and the quality of the product or service now beforehand it was mainly to focus on keywords and getting rankings. Some thought that getting to the spot on page one isn’t as important as keeping it.

Make no mistake however, ranking is important in marketing but now we increase our ranking through content and organic methods such as sharing, natural linking throughout the web and social media. This means how your brand is viewed can be more focused upon than it’s ranking.

Keyword mentality:

Like the mind-set of SEO in 2015 the mentality of keywords have changed from the mentality held in the past. SEO in 2015 relies on what the searcher types into a search engine now instead of focusing on a single keyword like before. Keyword intent and long tail searches are heavily focused upon, letting semantic SEO come into play instead of just using single keywords to get higher rankings.

An approach to content:

Content and its focus has changed quite a lot over the years, however its current approach is pretty much the same as the original goal content was created for; the reader. Content was originally created to engage the reader and the SEO regarding content should have been based on relevance to the reader. SEO in the past could rank well using the right amount of appropriate keywords whereas new SEO techniques focus on the relevancy to the reader and its quality in general.

This allows readers to get sites and posts based on how engaging a post is rather than just how many keywords you can shove into your content.

The best practices for link building:

Link building was usually done using the same methods as the SEO content approach of the past. Creating links filled with keywords and posting it on as many websites as possible was how some links were continuously built. However this method was frowned upon, as it did not follow white hat procedures.

Comparing the SEO approach of the past regarding link building to the SEO approach of 2015 is that the links must be earned through being a high quality page. Building relationships and building links from relevant and authentic sources are extremely important

Attitude to social media?

In the past social media wasn’t really used to promote brands because it did not count as a factor towards ranking in search engines. Now social media has advanced to be in league with SEO, while not directly affecting the ranking factor on Google, it allows companies to increase the reach to their audience and their visibility, becoming a necessity for marketers today.

What does it mean to you?

Adapting your strategy along to match search engines evolution is definitely the SEO approach of 2015, constantly improving and adding to your strategy is essential. New SEO techniques should not stagnate in the face of evolution, but change with it.

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Role of Quality Content in Bing Ranking

As google, millions of people use Bing to find the information. Initially, when a user types a search query, search engines gives a list of sites relevant to the search query but its not sure the users get the right information what he/she need?. Most of the content matching this query is low quality and hence these queries like this helps Bing to find authoritative, useful, well written and well presented content.

According to Bing, Three Pillars of Quality Content are,

Authority – Can we trust this content?

When the user searches a query in search engine, its not 100% sure he gets the right information. Hence Bing introduces certain factors that are used to determine the authority of a page. And this includes social networks, cited sources, name recognition and author’s identity.

Utility – Is this content useful and sufficiently detailed?

When considering the utility of the page, it’s not sure the content in the web page is useful and sufficient. Another important criterion in evaluating utility is gauging the effort and level of expertise required to generate the content. Websites serving unique content are preferred to those recycling existing data or widely available materials

Presentation – Is the content well-presented and easy to find?

A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find. In contrast, poorly presented websites require the user to wade through introductory or unrelated material to access meaningful content.

Source : http://blogs.bing.com/search-quality-insights/2014/12/08/the-role-of-content-quality-in-bing-ranking/

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Do you know what exactly is the future of Content and SEO?

Here at the E-foreknowledge Web design agency we pride ourselves in our wide range of web services for customers. We specialise in a wide range of services from design to development, social media marketing and search engine optimisation. Recently due to algorithm updates the future of SEO (search engine optimisation) in regards to content and what measures should be taken to stop a decline in ranking.

SEOContent

When the topic of SEO is passed around usually one of factor are heavily discussed whether it is with clients, colleagues or just people that hold the same interest as a SEO specialist. Yes, I am talking about the key component to any site, blog or post known as content!

A majority of us online already know that ‘Content is king’, however, that phrase has evolved over time alongside search engine optimisation. What I mean is that before it was all about the QUANTITY of your content, but now it is about QUALITY. Some sites even get penalised by new algorithms because of the dubious amounts of low quality content they have on their pages. This was done to help out people searching for a particular site but ended up finding a site with a monumental amount of badly written content (if you have ever come across this you realise that it can be extremely frustrating at times).

Writing SEO friendly content is not hard to do, it does not have to be a large prose that goes on and on. SEO friendly content is just a body of text, images and media that is created with the thought of how a search engine might see it content. However with that being said, your content should always be written for your audience first and foremost and then balance it out to make it SEO friendly.

The future of SEO and content relies in meshing audience friendly content and SEO friendly content together in a well-balanced, high quality post. By balancing out your content you can make an engaging post for your blog or site while still keeping your SEO ranking based on how high quality content.

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