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Archive for the ‘SEO Tools’ Category


Adapt or Die : Why you changing your approach to SEO will be a necessity for the future.

First point of business is that even the best SEO practices will change regardless of our opinion. Getting into a set routine with your current strategy is an easy thing to do, but in this kind of industry set routines can mean ruin. New SEO techniques will have to be implemented in constant intervals to match the SEO approach of 2015 and the evolution of Google and other search engines in order to produce long-term success.

The good news is that understanding new SEO techniques isn’t exactly as hard as it sounds. So the sooner you get used to the SEO approach of 2015 the easier it will be to implement new strategies when needed.

Understanding the changes of SEO in 2015:

The first stage of evolving your strategy to match the advancements of search engines is by looking at how they change in the first place. By dissecting SEO into tasks and methods and then comparing the past requirements to requirements needed now, you can get a general look into what the SEO approach of 2015 is going to be.

Neil Patel from Quicksprout has created an info graphic on what SEO used to be compared to what it is now, click here to see (http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/)

SEO-Approach

The mind-set of SEO:

The mind-set of SEO in 2015 is quite different than the SEO content approach of the past. While we focus more on a brands reputation and the quality of the product or service now beforehand it was mainly to focus on keywords and getting rankings. Some thought that getting to the spot on page one isn’t as important as keeping it.

Make no mistake however, ranking is important in marketing but now we increase our ranking through content and organic methods such as sharing, natural linking throughout the web and social media. This means how your brand is viewed can be more focused upon than it’s ranking.

Keyword mentality:

Like the mind-set of SEO in 2015 the mentality of keywords have changed from the mentality held in the past. SEO in 2015 relies on what the searcher types into a search engine now instead of focusing on a single keyword like before. Keyword intent and long tail searches are heavily focused upon, letting semantic SEO come into play instead of just using single keywords to get higher rankings.

An approach to content:

Content and its focus has changed quite a lot over the years, however its current approach is pretty much the same as the original goal content was created for; the reader. Content was originally created to engage the reader and the SEO regarding content should have been based on relevance to the reader. SEO in the past could rank well using the right amount of appropriate keywords whereas new SEO techniques focus on the relevancy to the reader and its quality in general.

This allows readers to get sites and posts based on how engaging a post is rather than just how many keywords you can shove into your content.

The best practices for link building:

Link building was usually done using the same methods as the SEO content approach of the past. Creating links filled with keywords and posting it on as many websites as possible was how some links were continuously built. However this method was frowned upon, as it did not follow white hat procedures.

Comparing the SEO approach of the past regarding link building to the SEO approach of 2015 is that the links must be earned through being a high quality page. Building relationships and building links from relevant and authentic sources are extremely important

Attitude to social media?

In the past social media wasn’t really used to promote brands because it did not count as a factor towards ranking in search engines. Now social media has advanced to be in league with SEO, while not directly affecting the ranking factor on Google, it allows companies to increase the reach to their audience and their visibility, becoming a necessity for marketers today.

What does it mean to you?

Adapting your strategy along to match search engines evolution is definitely the SEO approach of 2015, constantly improving and adding to your strategy is essential. New SEO techniques should not stagnate in the face of evolution, but change with it.

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SEO Agency in Birmingham

Many might not be aware that SEO (Search Engine Optimization) and Online marketing are the critical components of a website. The visibility of website in search engine is detected by various SEO factors such as backlinks, onpage SEO stuffs, social media promotions, etc.

Each search engine has their own formula, the so called ALGORITHM, which determines the website ranking and its visibility in it. Hope webmasters would have known about the algorithm changes such as Panda, Penguin and the recent humming bird, but many would not have noticed the common thing that to be done during the birth of each algorithms Which is LINK BUILDING and CONTENT.

Whatever the algorithm is, these two should be perfect, these acts as a trap for any algorithm and stop affecting the website visibility in SERP. And these can’t be done by a normal Internet marketing and web design company and so here comes the professional Web design and SEO agency in Birmingham who offer a tailor-made website design and perfect SEO that regularly improves ROI for the firm.

Benefits of SEO from a professional SEO agency:

  • Global Reach
  • Traceable and Measurable results
  • One to One marketing
  • Interesting campaigns
  • More conversion rate with less stress
  • Increase in ROI

Source : http://www.e-foreknowledge.co.uk/SEO.html

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Best SEO Tool

SEO (Search Engine Optimization) plays a vital role in branding and Online marketing. Any start-ups or experience companies are suggested to have a website and most of the website owners, without knowing the need or the website, they just own it. But there are lot behind website and the first thing is driving traffic, improving online business, increasing branding, analyzing ROI and improving it.

So driving traffic to the website and maintaining it is not an easiest way since the ROI calculation, traffic rate, search queries, back-links can be checked with  the so called “SEO Tools“. Here E-foreknowledge on a research of SEO tools, found certain important URL’s and their tools which can be used in analyzing the website completely with regards to SEO. below are the list of SEO tool, that each webmaster should be known,

SEO_Tools

Google Analytics:

This must be the best tool for analyzing day-to-day website traffic, search queries, visits, bounce rate, etc. Using this, we can enhance the SEO works of the website and improve its SERP.

Google Adwords Keyword Planner:

Google keyword Planner falls to be the effective tool when it comes to find the best and targeted keyword for a website with its competition and search volumes. This helps to insert the keywords into the content in accordance to SEO.

SEO Book:

SEO Book offers various SEO tools on their site, and as long as you create a free account with them you will receive unlimited access to a variety of tools including a keyword suggestion tool, link suggestion tool, and spider test tool, among others.

Open Site Explorer:

Moz’s Open Site Explorer is an awesome tool for helping you find back link to help your site’s link building strategy. Open Site Explorer enables you to research your competitors’ backlink profiles by simply analyzing their domains.

Search Metrics:

Search Metrics has a host of tools and a track record of success when it comes to boosting their clients’ SERP rankings. Plus, Search Metrics also has a social analytics tool that allows you to track the activity and success of social media campaigns on networks including Facebook, Twitter, Google+, and more.

Majestic SEO:

Majestic offers several free options for users, as well as an SEO API, which offers much of its backlink data for free. Majestic SEO stands front when it comes for crawling, backlinks, keyword research, etc.

Infocc:

One of the most effective ways to climb the ranks of the SERPs is to increase your on-site user engagement, which is what Infocc was built for. With the most recent batch of algorithm updates, Google has placed a heavy emphasis on “user engagement” metrics such as time on page, social sharing, comments and targets your readers to deliver those results.

Source : http://www.huffingtonpost.com/john-rampton/11-hot-seo-tools-every-pu_b_5526597.html

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