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Archive for the ‘Social Media Marketing’ Category


Adapt or Die : Why you changing your approach to SEO will be a necessity for the future.

First point of business is that even the best SEO practices will change regardless of our opinion. Getting into a set routine with your current strategy is an easy thing to do, but in this kind of industry set routines can mean ruin. New SEO techniques will have to be implemented in constant intervals to match the SEO approach of 2015 and the evolution of Google and other search engines in order to produce long-term success.

The good news is that understanding new SEO techniques isn’t exactly as hard as it sounds. So the sooner you get used to the SEO approach of 2015 the easier it will be to implement new strategies when needed.

Understanding the changes of SEO in 2015:

The first stage of evolving your strategy to match the advancements of search engines is by looking at how they change in the first place. By dissecting SEO into tasks and methods and then comparing the past requirements to requirements needed now, you can get a general look into what the SEO approach of 2015 is going to be.

Neil Patel from Quicksprout has created an info graphic on what SEO used to be compared to what it is now, click here to see (http://www.quicksprout.com/2014/11/07/what-seo-used-to-be-versus-what-seo-is-now/)

SEO-Approach

The mind-set of SEO:

The mind-set of SEO in 2015 is quite different than the SEO content approach of the past. While we focus more on a brands reputation and the quality of the product or service now beforehand it was mainly to focus on keywords and getting rankings. Some thought that getting to the spot on page one isn’t as important as keeping it.

Make no mistake however, ranking is important in marketing but now we increase our ranking through content and organic methods such as sharing, natural linking throughout the web and social media. This means how your brand is viewed can be more focused upon than it’s ranking.

Keyword mentality:

Like the mind-set of SEO in 2015 the mentality of keywords have changed from the mentality held in the past. SEO in 2015 relies on what the searcher types into a search engine now instead of focusing on a single keyword like before. Keyword intent and long tail searches are heavily focused upon, letting semantic SEO come into play instead of just using single keywords to get higher rankings.

An approach to content:

Content and its focus has changed quite a lot over the years, however its current approach is pretty much the same as the original goal content was created for; the reader. Content was originally created to engage the reader and the SEO regarding content should have been based on relevance to the reader. SEO in the past could rank well using the right amount of appropriate keywords whereas new SEO techniques focus on the relevancy to the reader and its quality in general.

This allows readers to get sites and posts based on how engaging a post is rather than just how many keywords you can shove into your content.

The best practices for link building:

Link building was usually done using the same methods as the SEO content approach of the past. Creating links filled with keywords and posting it on as many websites as possible was how some links were continuously built. However this method was frowned upon, as it did not follow white hat procedures.

Comparing the SEO approach of the past regarding link building to the SEO approach of 2015 is that the links must be earned through being a high quality page. Building relationships and building links from relevant and authentic sources are extremely important

Attitude to social media?

In the past social media wasn’t really used to promote brands because it did not count as a factor towards ranking in search engines. Now social media has advanced to be in league with SEO, while not directly affecting the ranking factor on Google, it allows companies to increase the reach to their audience and their visibility, becoming a necessity for marketers today.

What does it mean to you?

Adapting your strategy along to match search engines evolution is definitely the SEO approach of 2015, constantly improving and adding to your strategy is essential. New SEO techniques should not stagnate in the face of evolution, but change with it.

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Benefits of Social Media Marketing in Small Businesses:

The presence of social media in businesses has expanded exponentially in the past few years. Most marketing experts and companies recommend social media marketing almost religiously as part of an overall strategy. Clients can become a little intimidated by this due to the pressure of having to produce content for their social media, all while not knowing the benefits that comes with a social media presence. So think of this post as a beginners guide to the benefits of social media marketing in small businesses.

Marketing_whiteboard

Firstly, using social media reduces overall marketing costs by tweeting or posting content on Facebook in comparison to a paid advert or using printed media (leaflets, posters and flyers). While this is a good start up method for marketing, there are also more advanced options that rely on advertising tools that allow a demographic and keyword specific marketing campaign. Using both the free and paid for methods allow you to create a marketing campaign that matches your budget.

Another benefit is the impact that social media marketing can have on a businesses organic search results. Organic search results are results from search engines that occur via natural means such as how many views your site has, use of keywords and other variables etc. Businesses are usually told to optimise their content to make it SEO friendly and to make it more compelling for users. By having compelling content readers will be more willing to share and subscribe to your posts or site. Search engines notice social activity and take it into consideration in terms of ranking.

Additionally, by monitoring reader interactivity small companies can offer better customer service by reviewing feedback given by their audience. Using media platforms like Twitter or Facebook allows customers to converse with the business and vice versa. Along with better customer service, social media is a great way to establish your businesses personality. Providing a look into the company through an employee’s point of a view (behind-the-scenes information regarding your workspace and employees) can humanise the brand. This helps customers to connect with the company easily and can help to develop a loyalty to your brand.

Communicating with clients is just one way a company can use social media to expand their business audience, another way would be using social media to associate with other businesses on possible collaborations. From new distributors to possible business partners, using social media as an outlet to communicate with businesses that you wouldn’t normally be able to converse with can be a big advantage for small businesses.

We here at E-foreknowledge are running a bit short on time so we’re going to have to cut it short here. If you liked this post then share it around and make sure to keep an eye out for part 2 soon!!!

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Mike Tyson – The Undisputed Truth, Stockton’ 2014

Who is Mike Tyson:

Mike Tyson is an American retired professional boxer. Tyson is a former undisputed heavy weight champion of the world and holds the record as the youngest boxer to win the WBC, WBA and IBF heavyweight titles at 20yrs, 4 months and 22 days old. Tyson won his first 19 professional bouts by knockout, 12 of them in the first round. He won the WBC title in 1986 after defeating Trevor Berbick by a TKO in the second round. In 1987, Tyson added the WBA and IBF titles after defeating James smith and Tony Tucker. He was the first heavyweight boxer to simultaneously hold the WBA, WBC and IBF Titles, and the only heavyweight to successively unify them.

Photo: Last week was awesome, working with Mike Tyson and Tom Patti. Tom Patti presents the UNDISPUTED TRUTH.

Tyson gold medals at the 1981 and 1982 Junior Olympic Games, defeating Joe Cortez in 1981 and beating Kelton Brown in 1982. Brown’s corner threw in the towel in the first round. He Holds the Junior Olympics record for quickest knockout (8 Seconds). He won every bout at the junior Olympic Games by knockout.

At the height of his fame and career in the late 1980s and throughout the 1990s, Tyson was one of the most recognized sports personalities in the world. As such, Tyson has appeared in myriad popular media in cameo appearances in film and Television. He has also been featured in video games and as a subject of parody or satire.

Who is Tom Patti:

Tom Patti has an insight into Tyson than anyone around the former heavyweight champion today. A former boxer himself, patti was there in the formative years, when Tyson the kids from Brownsville was transformed into a future champion. To him, Tyson is still the same person he was back then. Tom Patti is bringing the truth to Stockton. Tom Patti is a long-time friend of Tyson and Patti is the Stockton connection for Tyson. Patti and Tyson met early in 1980 while training for boxing in New York and after a successful boxing career, Tom Patti returned to his home town to begin his business career.

What E-foreknowledge did?

E-foreknowledge – a leading web design and SEO agency in Birmingham, UK. Already more than a decade old company handled well-versed clients got an opportunity to take care of online promotion of event, Mike Tyson – The Undisputed Truth, Stockton, CA in 2014. With the help of recent marketing trends and tactics, E4k started to explore the event through the social media platform and gain more visitors to the event.

Mike Tyson Stockton Tour must be a Milestone for E-foreknowledge, since Mike appreciated the promotional activities what we did to promote the event online within less period of time. And even Tom Patti who is running for the board of supervisors in 2016 brought the TRUTH to Stockton. Tom Patti is also happy with the results what we bought for him through online promotional activities and this paves the way for E4k to indulge in the next event too.

Source : http://www.e-foreknowledge.co.uk/, http://miketysonusatour2014.wordpress.com/

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SEO Agency in Birmingham

Many might not be aware that SEO (Search Engine Optimization) and Online marketing are the critical components of a website. The visibility of website in search engine is detected by various SEO factors such as backlinks, onpage SEO stuffs, social media promotions, etc.

Each search engine has their own formula, the so called ALGORITHM, which determines the website ranking and its visibility in it. Hope webmasters would have known about the algorithm changes such as Panda, Penguin and the recent humming bird, but many would not have noticed the common thing that to be done during the birth of each algorithms Which is LINK BUILDING and CONTENT.

Whatever the algorithm is, these two should be perfect, these acts as a trap for any algorithm and stop affecting the website visibility in SERP. And these can’t be done by a normal Internet marketing and web design company and so here comes the professional Web design and SEO agency in Birmingham who offer a tailor-made website design and perfect SEO that regularly improves ROI for the firm.

Benefits of SEO from a professional SEO agency:

  • Global Reach
  • Traceable and Measurable results
  • One to One marketing
  • Interesting campaigns
  • More conversion rate with less stress
  • Increase in ROI

Source : http://www.e-foreknowledge.co.uk/SEO.html

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Migrate your website from MagentoGo or ProStore to Magento Community

Ebay’s important E-commerce platform MAGENTO, is going to shut down its two of its products MagentoGo and ProStores which was designed specifically for small and medium sized retailers. Magento also intimates that the products will go dark on FEB 1’2015 to all its customers via mail and still it will continue to operate and perform normally to provide customer service until February 1, 2015.

In a Statement posted at Magento Community, Mark Lavelle, SVP, Product and Strategy at eBay Enterprise explains, “Changing market requirements” were a significant factor in its decision to close things down. This might be an unfair decision for small and medium sized merchants, but still they can migrate to magento community through the help centers or can approach a leading web design agency.

At E-foreknowledge we specialize in a Magento community platform. We can further help small and medium sized merchants to migrate their present MagentoGo and ProStores to  Magento community with a completely friendly SEO site. This would help the MagentoGo customers to be visible on search engines and compete with large sized merchants.

For a better comparison of MagentoGO and Magento Community, E-foreknowledge sketches a table where you can compare the features of both,

 

Magento Community Magento Go

Server Limitations

HDD storage

Unlimited (depends on your hosting)

Limited to MAX 5 Gb
Bandwidth Unlimited (depends on your hosting) Limited to MAX 32 Gb

Platform limitations

Number of products (SKU)  Unlimited SKUs Limited to MAX 10,000 SKUs
Number of admin accounts  Unlimited MAX 30 accounts
Multiple languages Unlimited MAX 3
Multi-stores Unlimited Not supported

Extensions and themes

Magento Connect extensions 5000+ extensions 17 extensions in total
Magento themes Thousands of themes 45 themes in total
 Payment methods You can use any payment method from Magento Connect or any custom module 14 methods in total

Development

 How to customize? 100% open source, access to PHTML templates, CSS, JS and XML No access to source code. Access to CSS, JS and admin XML only
 Ability to create development copy  Yes, you can create
development copy for testing
Not possible, all changes should be implemented on live store

Maintenance and Support

Ability to create a backup copy  Possible  Not possible
 Upgrades Semi-automatic, professional support is required  Automatic
 Magento support Partners support, certified Magento developers Free support from Magento

SEO

 Access to .htaccess  Full access No access, Magento URL rewrites only
 Access to robots.txt  Full access Full access from Magento admin zone

 

To help with your migration you can contact us at:

E-Foreknowledge
17 – 21 Vaughton Street South
Birmingham
West Midlands
B12 0YN

5 Minutes from Birmingham City Centre

Tel: 0871 226 2130 – Fax: 0871 226 2131

Email: info@e-foreknowledge.com

Website : http://www.e-foreknowledge.co.uk

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Best SEO Tool

SEO (Search Engine Optimization) plays a vital role in branding and Online marketing. Any start-ups or experience companies are suggested to have a website and most of the website owners, without knowing the need or the website, they just own it. But there are lot behind website and the first thing is driving traffic, improving online business, increasing branding, analyzing ROI and improving it.

So driving traffic to the website and maintaining it is not an easiest way since the ROI calculation, traffic rate, search queries, back-links can be checked with  the so called “SEO Tools“. Here E-foreknowledge on a research of SEO tools, found certain important URL’s and their tools which can be used in analyzing the website completely with regards to SEO. below are the list of SEO tool, that each webmaster should be known,

SEO_Tools

Google Analytics:

This must be the best tool for analyzing day-to-day website traffic, search queries, visits, bounce rate, etc. Using this, we can enhance the SEO works of the website and improve its SERP.

Google Adwords Keyword Planner:

Google keyword Planner falls to be the effective tool when it comes to find the best and targeted keyword for a website with its competition and search volumes. This helps to insert the keywords into the content in accordance to SEO.

SEO Book:

SEO Book offers various SEO tools on their site, and as long as you create a free account with them you will receive unlimited access to a variety of tools including a keyword suggestion tool, link suggestion tool, and spider test tool, among others.

Open Site Explorer:

Moz’s Open Site Explorer is an awesome tool for helping you find back link to help your site’s link building strategy. Open Site Explorer enables you to research your competitors’ backlink profiles by simply analyzing their domains.

Search Metrics:

Search Metrics has a host of tools and a track record of success when it comes to boosting their clients’ SERP rankings. Plus, Search Metrics also has a social analytics tool that allows you to track the activity and success of social media campaigns on networks including Facebook, Twitter, Google+, and more.

Majestic SEO:

Majestic offers several free options for users, as well as an SEO API, which offers much of its backlink data for free. Majestic SEO stands front when it comes for crawling, backlinks, keyword research, etc.

Infocc:

One of the most effective ways to climb the ranks of the SERPs is to increase your on-site user engagement, which is what Infocc was built for. With the most recent batch of algorithm updates, Google has placed a heavy emphasis on “user engagement” metrics such as time on page, social sharing, comments and targets your readers to deliver those results.

Source : http://www.huffingtonpost.com/john-rampton/11-hot-seo-tools-every-pu_b_5526597.html

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Know how Google search works?

Eforeknowledge, a leading SEO Agency in birmingham, London finds an amusing thing over internet about how google search works, how they lists website, On what priority google takes website in SERP, etc.

Eforeknowledge has shared Matt Cutts video below, where he explains about how search works  and lists website on search engines.

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