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Mobilegeddon to afffect searches.

Mobilegeddon to afffect searches.

‘Mobilegeddon’ is here – Brace the Change Now or Get Ready for the Wipe Out! The Clock is Ticking… Mobile Search Platform is About to Witness the Biggest Change of the Year…Are You Ready for it?

If Not, Then Here’s a Word of Advice, Catch-Up Now…Or Catch You Later!

Google is all set to introduce its Mobile-Friendly Algorithm Update on 21st April 2015- much referred to as ‘Mobilegeddon’. This update will make mobile-friendliness a ‘ranking signal’ for websites competing on a mobile platform. It will impact mobile search results significantly in all languages worldwide.

What to Expect?

The Google Mobile update will automatically improve rankings of websites that offer mobile searchers mobile friendly experience across different platforms, such as tablets and smartphones and similarly, demote sites that don’t, and that too in real-time!

This means if your website is mobile friendly, you can enjoy all these benefits:

  • Improve your mobile website ranking
  • Generate more targeted leads to your website
  • Enjoy increased search engine visibility
  • Compete successfully with other industry players
  • Deliver excellent user experience
  • Improve sales
  • Increase Customer base and much more

Now you can imagine what you will lose if you don’t act upon it now!

Need for Change and Urgency

Google is bringing about this change due to many reasons such as the growing mobile internet browsing trend. This algorithm change is expected to re-define better yet revolutionize the face of competition and user experience on mobile platforms.

According to reliable sources, this change will have a significant impact on mobile search results much bigger than the likes of Google Penguin and Panda. Sites that are not optimized for mobile platforms will see significant decrease in their search engine visibility. And it’s a known fact that ‘search engine visibility’ is the success driver and differentiator on digital turf be it desktop or mobile.

For more insights Google Mobile Update and statistics on the relevance of this update, why you need to act on it now and what you need to do to ensure this change  proves to be a milestone for your business success, read our article “The upcoming Google Algorithm Change Happening on the 21 April 2015.”


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Web Design Company Birmingham

At E-foreknowledge, Birmingham, we know there’s no time to waste in getting your web presence up and running. So we have come up with four efficient stages to streamline our processes:


Our process starts with client consultation, where we connect with your company’s culture, services and/or products, branding, business objectives, and expectations. With this vital information, we construct the foundation of your new digital solution, determining visual and technical needs, as well as goals and objectives.

Website Design

After devising potential solutions, we develop site architecture and navigation structure. We then proceed with the design of user interfaces, graphic content and multimedia elements. At this stage, we offer secure access to works in progress for client review and feedback.

Web Development

With client approval of the design direction, E-foreknowledge in Birmingham, begin web development, coding and implementation of backend technology. Your database is then integrated with the web site. Advanced multimedia and interactive production are finalised, and your content is added to your site. At this point, you have beta site access. And yes, feedback is encouraged.


After final approval, your site is transferred to its final destination on our server. Quality Assurance testing is conducted and any resulting alterations are made. Your site is then set for deployment. Once live, we will monitor the web site for complications.

Our aim is to improve businesses and understanding through effective use of technology. Rather than blitz you with the latest industry technologies, we offer sound advice and solutions in web design that will work for your company and its current place in the market. Due to wide knowledge in web design, we do have clients in and around birmingham. Based on the service and support our local clients have also suggested other clients outside birmingham and nationally too.

Content Managed Website Solution

At the core of  our Content Managed website solution lays a foundation of capabilities that enables the website owner to create, manage and publish content to a their website without involving technical experts. Click here to read more about our Content Managed Website Solution.

Ecommerce Website Solution

Our modular ecommerce website solution is suitable for most business sectors and can be scaled to meet individual requirements however simple or complex. Click here to read more about our Ecommerce Website Solution.

Search Engine Optimisation

Search Engine Optimisation (optimization) and Online Marketing are critical components when consulting with a professional web design company. Click here to read more about our Search Engine Optimisation Solution

Our other services include

  • Logo Design and Branding
  • Domain Name Registration
  • Hosting (shared or dedicated hosting)
  • Payment Gateways
Web design Company Birmingham

Web design Company Birmingham


Source: http://www.e-foreknowledge.co.uk/Web-Design.html


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Businesses have modified their methods of communication and the way they operate to accommodate interaction with getting involved with social media marketing. This is used as a way of getting in touch with consumers by way of the internet. Businesses are aware that the internet is powerful and is an ideal location for public gathering. Social media is considered as a way to maintain a firm relationship with customers that already exist and in the meantime gaining possible customers.
In case you are wondering what makes LinkedIn, Twitter and Facebook marketing adequate for businesses, it is the simple fact that customers can be reached from all walks and areas of life. Businesses are able to adapt to the different needs of communities and countries. One of the major advantages of social media marketing is that they can adapt themselves to language differences. Because of this, it is quite easy to advertise and to reach subscribers from various languages from all over the world from behind a computer screen.
Another significant asset provided by social media marketing is the capability of businesses to divide customers in accordance to age, sex, location etc. This affords them the opportunity to get to every single section of the population. Companies can use the information relating to the different segments to make alterations or develop products to suit the needs of all the segments.
While Facebook marketing is more limited to social gathering of a friendly nature, other social media such as LinkedIn and Twitter are considered to be more business-centered. Facebook provides the opportunity to develop FanPages to attract companies and brands.  The features on this page are majorly different from the other Facebook pages because it is oriented towards only business activities. However, Twitter and LinkedIn essentially target business experts as well as their customers. As an indication of the importance of LinkedIn in the business process, it is reported that this social media harbours more than 70 million officially-registered users; it has been expanded into about 200 countries and is designed to display different languages namely French, English, Italian, German, Spanish and Portuguese.
When email marketing is compared with social media marketing, it will be noticed that sites involved in social networking such as Twitter drives conversion rate to a higher level. Rather than sending emails to the hundreds of thousands of internet users who may not even know about the company, it is easier and more successful to tweet the endless number of Twitter fans who follow the company who may eventually become consumers.
A powerful search tool on Twitter called ‘Tweep search’ is offered free of cost. This provides the opportunity of searching and finding bio-data in accordance to particular keywords. For instance, a search keyword of a company could be the products that the company is marketing. At this point, it is possible to send friend requests to the search result content which further expose the product to a certain section of the community who may be interested.   Have a looking at www.e-foreknowledge.co.uk for more information about social media in Birmingham or Facebook marketing in Birmingham, UK.
If you are looking for further information or would like to speak to someone regarding your social media strategy and you are based in Birmingham then give e-forkenowledge a call for a free consultation.

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