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Responsive Website Design.

Increased use of mobile and tablets:

With the increased capabilities of smartphones and tablets they are almost as capable as a desktop PC. More and more people are not only accessing their emails and looking at their social media on them but running their business. This includes browsing products and services and even ordering and purchasing.

Responsive to design solution:

This change in the way people use mobiles and tablets means it is increasingly important that your website is responsive to design for the device that it is being viewed on. Previously the answer to this was to have 2 websites one for PCs and the other for mobiles, the BBC website being a good example of this. Now it is possible to have one website that responds and adapts. Potential customers are easily put off by non-responsive websites and will simply move on to a competitor.

Not just a shrunk version:

Responsive to design does not just mean the screen shrinks to fit the screen it means all content is kept whilst the layout is changed to make it more accessible and easier to read and navigate on the smaller screen. Take a look at our new website on your PC and on your mobile to see the difference www.e4k.co .

The stats:

Here are some stats from Smart Insights to show how mobile device use has increased:

  • More than 20% of Google searches are now done on mobiles.
  • In 2012 more than half of all local searches were done on mobiles.
  • In the USA 25% of people only access the internet via a mobile.
  • 85% of all emails are opened on mobiles and 10.16% on tablets.
  • In 2014 mobile internet usage is expected to overtake desktop usage.
  • 08billion out of 4billion phones in the world are smartphones.

Improved SEO:

Google, with a 67% share of the search market in 2013, have said they prefer responsive to design websites as one website for all devices makes it easier for their robots to crawl and index.  So without going into great detail SEO is affected by having a mobile site and a PC site rather than having a responsive site.

Are you driving customers away?

When people have to work harder to use a website on their tablets and phones because a site is not responsive to design they are likely to move on or not come back next time they are looking to purchase something  online.

Stay ahead of the competition:

The websites we produce at e4k are responsive to design. If you want to stay ahead of the competition get in touch to discuss your next website.

Gerard  January 2015

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